our story

Xin He

A graduate of media and political science studies at Columbia University, Xin started her professional experience at CNN in TV journalism and soon started an independent cultural consultancy from the centre of New York City

Relocating back to China in 2010, Xin launched the Greater China operations for ad-comm Group, a global creative powerhouse with a tradition in promoting the arts and humanitarian spirit through luxury communications, events and branding solutions. In the five years ensuing, Xin chief-edited 35 issues of whitebook, distributed to a culturally and socially conscious affluent readership in China, Southeast Asia and the Middle East

Born into a diplomatic and academic family in China, Xin has a natural affinity for beauty and humanity. Xin is an art collector, writer and global citizen. Her mission for Xin Communications is to apply her global insight in creating the best communications strategy for cultures of humanity driven businesses and organizations with Greater China in the centre stage

Guy de la Guerrande

Guy started his global career with an art trading family business that spanned over Asia, Europe and the Middle East from the 1990's. Guy set China as his main art destination in the following decade and since then has inspired Chinese artists to create collections of artworks with a global and cultural context at heart, increasing synergies between arts and commerce

Guy was the Founder of MAUS (Museum of Arts and Urbanity of Shanghai), a private museum known for curatorial harmony of contemporary art within a Chinese heritage architectural environment. In 2014, Guy launched, curated and organized The Peninsula Art Residency Program in Beijing with MAUS partners

Guy advises artists and entities on art branding, events, dealership, collecting, curation, as well as art fund operation topics. He joins Xin Communications with the conviction that arts connect worlds through The Essential